Tom Velez Illustrator & Designer

Dead End Kid Decks

Dead End Kid Decks is a company I started in early 2011. I ran and designed every aspect of the business. Dead End Kid Decks could be found in several skateshops around NYC. Although I have put this project on hiatus to take on bigger projects, I plan on continuing it in the near future. 

The design challenge for this project was that both shirts and boards were to be screen printed. Screen printers charge per color, so most boards and shirts were kept to a 3 color palette of red, white, and blue. 

Dead End Kid Decks were featured on various skateboarding stores and blogs like